Essie "You Do Hue"

How do you hue? Essie "You Do Hue" is a spec work campaign generated for Priyoshi Kapur's Type and Image in Motion course taught at SAIC that encourages people to express themselves through nail polish! The campaign is comprised of two Instagram stories, an animated Instagram post, and a 30 second commercial that includes a 5 second brand indent.

Filmography, Motion design, graphic design, typography and art direction done by Liberty Harris

Includes music by Remi Wolf