Project Joybox:

Welcome to the Joybox! For my final capstone project, I wanted to see how a brand could be modernized and refreshed while also keeping the brands original integrity and clientele in mind. Considering the brand is still widely loved, I wanted to see what all could or could not be changed about the brand’s identity before it felt too far from itself. 

This project was originally created for Georgia Bockos’ Advanced Graphic Design course at SAIC.